How to Review a Page That You Manage on Fb
Facebook reviews — officially called Facebook Recommendations — on local business Pages can aid you lot build your company'due south online reputation, expand your search visibility, and attract more customers to your business locations.
According to research:
- Facebook holds xix% of all customer reviews . The social media platform as well ranks 4th just backside Google, Yelp, and Tripadvisor on the listing of review sites people check earlier visiting a business organization. ( Online Reviews Statistics )
- 18.3% of U.Southward. adults made a purchase through Facebook in the last year. ( eMarketer )
- 2 out of 3 Facebook users visit a local business Page at to the lowest degree one time a calendar week. ( Hootsuite )
- 55% consider the social network every bit the well-nigh common place to learn near new brands and products. Meanwhile, 66% are likely to share their thoughts, experiences, and opinions on their purchases on Facebook. (Facebook Reputation Management guide)
One thing to note: If you haven't done so already, we suggest taking the time to learn how to claim a Facebook business folio .
Doing so ensures that you accept an official place on Facebook where people can leave online reviews . For brands with multiple locations, we advise you as well check out our guide on how to manage multiple Facebook Pages with Facebook Business Manager .
What are Facebook Reviews / Recommendations?
For years, Facebook business Pages featured traditional online reviews and ratings. This changed in 2018, when the social network rolled out a serial of visual changes and features that included "Facebook Recommendations."
With the update, Facebook followed the trends set by Netflix and YouTube by ditching the v-star rating organization in favor of Yes/No options. Now, a query field appears on a business Page'south "Recommendations and Reviews" section with the question: "Practice you recommend (business proper noun)?"
Users can respond by pressing the "Yep" or "No" button and can add further context to their recommendations with tags, photos, and more than text.
As a local concern Page owner, you will no longer run into any star-based reviews coming into your Page. Customers will rate your concern simply by choosing whether or not they recommend information technology.
How Exercise I See Facebook Reviews and Recommendations?
If you're wondering how to see reviews on your Facebook business Page, simply go to your Page and click the Recommendations or Reviews tab constitute nether your profile picture show. (If yous're using Facebook Business Manager , you can follow the same procedures for Pages to which you have access.)
If you previously enabled online reviews on your Folio, Recommendations accept been automatically turned on. To make it easier to discover specific Recommendations, you can employ a "most helpful" or "most recent" filter to sort all your Recommendations and ratings.
Are Facebook Recommendations Public?
All Facebook reviews and Recommendations are publicly displayed on your Page'south Reviews or Recommendations tab. They cannot be set to private.
What Happened to My Ratings?
If your business managed to compile a fair amount of Facebook reviews with loftier rating scores before Recommendations were rolled out, don't worry: your ratings did not go away.
They are still taken into account for your overall rating, which is also still displayed on your Page. Equally for how Facebook calculates this, it's a mixture of reviews based on the past v-star rating arrangement and the current Yes / No Recommendations.
How to Set Facebook Reviews
By default, Facebook reviews are activated when you lot create a Page. If, for some reason, it isn't available when the Page is created, you lot can turn it on manually via the Manage Page section on the left side of the screen. To turn on Facebook reviews:
- Go to your brand page.
- Click on the "Settings" push on the Manage Folio section.
- A new window should appear. Click on the "Templates and Tabs" department.
- Toggle the "Reviews" pick to ON.
To make information technology easier for people to leave unsolicited feedback , y'all should make certain that people see the Reviews section on your page. You lot can change the order of the sections in this area through the "Templates and Tabs" section in the Page'southward settings. Drag the dotted icon adjacent to the department proper noun to change the order.
How Do I Answer to Facebook Reviews?
Facebook reviews and Recommendations appear like traditional posts in the Reviews section. This means you lot can answer to any review on a Page by commenting on it. You can as well "like" or "love" a Recommendation.
Before you lot do and then, make certain you're responding using your brand'due south Facebook account and not your personal profile.
Before typing a response, it'due south of import to larn how to respond to negative reviews equally well every bit positive feedback.
According to research, 44.vi% of consumers are more likely to visit a business if information technology responds to negative reviews. But don't wait besides long before typing out a response: 53.three% wait a response from a company inside seven days.
The manner your brand handles criticism or praise goes a long way towards make success. Choosing the right words and taking feedback to heart can put your brand higher up the competition.
Tin can I Delete Facebook Reviews?
Currently, you tin can't delete individual Facebook reviews and Recommendations from your page. If you don't desire reviews, the but pick is to disable the unabridged feature. To do so:
- Go to the "Settings" section of the Manage Pages tab.
- Click on the "Templates and Tabs" button.
- Next to the "Reviews" section, toggle the switch from On to Off.
Turning this off might not be the best idea because information technology removes all reviews, including the positive reviews your brand might have accumulated throughout the years. In many means, a page with reviews is improve off than one without any reviews at all. That feedback serves as valuable social proof for consumers, and they'll be quick to dismiss a brand if it doesn't comprise whatsoever consumer feedback.
If you believe a Facebook review contains spammy content or doesn't meet the terms of use and content guidelines, you can ship a report to Facebook .
What Companies Should Know About Facebook Recommendations
Recommendations and reviews are geared towards making your brand more discoverable and trustworthy on Facebook.
According to the social network, having great Recommendations "may make your Page easier to find in Facebook search" — like to how Google reviews can touch on your local SEO operation.
Recommendations are also useful for understanding the customer feel. The updated interface encourages your customers to provide richer, more than detailed feedback near their experiences.
After users brand the choice of recommending your concern or non, they will exist asked to provide additional details using tags, text, and photos. Selecting a tag volition let common themes to emerge, making it easier for potential customers to run across your business's highlights.
How To Get Facebook Reviews
Asking for reviews for your Facebook Page doesn't have to exist hard (or bad-mannered).
If yous have your customers' contact information, you lot can send personalized SMS messages or emails request for their feedback. (Make certain you lot become their permission to ship messages to them before doing so).
For those physically visiting your locations, you lot can requite them physical reminders like cards or use stickers and posters in high-traffic areas to make customers enlightened of your Facebook page.
Based on our own research, the best time to kickoff asking for reviews is around two-three p.m. or 6-7 p.1000.
Regardless of when you ask for feedback, the of import matter is to keep it curt, sweet, and uncomplicated. Quickly tell people why you want their feedback and provide a short link that doesn't crave people to leap through multiple hoops before they can get out a Facebook review.
The Importance of Facebook Reviews
Facebook reviews, along with reviews on other business review sites , are important marketing assets for any brand. 92.four% of consumers apply these reviews to guide their purchasing decisions. People demand social proof to know if a product or service is worth the time, and more importantly, the investment.
On a popular site such as Facebook, reviews carry enough of weight, and you lot need to utilise it to your advantage to improve the experience, concenter more customers, and beat the contest.
Source: https://www.reviewtrackers.com/blog/facebook-reviews/
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